Breaking Gender Norms: Why Unisex Watches are a Growing Trend

At a glance

• Unisex watches are rising as consumers embrace gender-neutral designs over traditional labels.
  
• They are in demand for breaking gender norms, offering versatility, and being a smart investment.
  
• A true unisex timepiece balances size, colour, and style for universal appeal.
  
• The future is inclusive, with Stone & Browne leading in contemporary, versatile unisex designs.

For a long time, fashion has been dictated by rules. The clothes you wear, the shoes you buy and even the watches you put on come with a label. Forget about personal style and self-expression; it's either "for him" or "for her".

But slowly, the lines are getting blurry. The new generation embraces individuality instead of putting themselves into boxes. Hence, there has been a rise in unisex fashion in recent years, and accessories like unisex watches are catching up with the trend.

The Growing Trend of Unisex Watches

The rise of gender-neutral fashion has changed everything. High-end designers, streetwear brands, and luxury labels have all embraced styles that work for anyone, regardless of gender. The watch industry has followed suit, moving away from rigid categories to embrace clean, versatile designs that fit any wrist.

Over the past 5 years, there has been a notable incline in the trends of unisex watches globally, with Australia leading the trend at the 6th position (source). Gone are the days of conforming to outdated labels. Personal expression is the new standard now. It's not about what box it comes in anymore; it's about wearing what feels right.

Since the beginning, Stone & Browne have wholeheartedly included unisex watches in their collection, perfectly capturing this movement. With balanced designs, sophisticated colour palettes, and an emphasis on craftsmanship, Stone & Browne's unisex watches are made for people, not genders.

Why Unisex Watches Are in Demand

There's no denying the increasing demand for unisex watches. But why are people drawn to these gender-neutral timepieces?

Their increasing popularity is directly connected with their stance of going against gender stereotypes and being practical, adaptable, and sustainable. Let us learn about them in detail.

They Break Traditional Gender Norms

For a long time, watches have served as a status symbol. They usually come with various styles specified for men and women. Modern consumers, however, are overcoming these restrictions.

A unisex watch challenges the outdated notion that certain designs are reserved for specific genders. It allows you to wear what feels right rather than what is traditionally prescribed.
Balance is the key when it comes to unisex timepieces. They come with a modish dial, well-balanced hands, and a case that fits all wrist sizes which appeal to everyone. This design keeps them fashionable without being overpowering.

They Have A Minimalist Yet Versatile Style

Unisex watches often lean into clean, minimalist designs. They're sleek, modern, and timeless. A watch like the Stone & Browne Dirty Olive 44 Series embodies this approach. Its design isn't loud, but it makes a statement. It's bold enough to catch attention but subtle enough to blend effortlessly with any outfit.

A watch should adapt to your lifestyle, not the other way around. That's what makes a unisex watch so appealing. A unisex timepiece offers endless versatility, something a gender-specific watch can't always achieve.

Stone & Browne's interchangeable band system makes them even more versatile. You can wear them with evening dresses, business wear, or streetwear. Your unisex watch looks great with any outfit. All you need to do is switch up the straps.

It's A Watch You Can Share

There's something cool about a watch you can share. Whether it's with your partner, a sibling, or a close friend, a unisex watch complements any wrist. It's not about masculinity or femininity. It's about appreciating a well-crafted timepiece that's made to be worn and cherished.

A well-designed timepiece, like the Stone & Browne Crisp White unisex watch, has universal appeal. It suits everyone who values precision and craftsmanship. Wear it with a black leather strap for a professional touch or match it with a silver metal band for a more casual feel. The possibilities are limitless.

They Are A Long-Term Investment

Due to fast fashion, we tend to follow trends, buy more, and replace more often. However, longevity and quality are becoming more important now than ever.

Unisex watches eliminate the need for several timepieces, making them a sustainable investment. Rather than purchasing distinct timepieces for various events or fashions, a unisex watch evolves and adapts with you.

Additionally, fewer purchases mean less waste, which aligns with a growing movement towards responsible consumerism. Choosing a well-crafted, timeless piece like the Stone & Browne Chocolate Rose 40mm Series means investing in a watch that will last for years rather than something that needs to be replaced with every passing trend.

What Makes a Timepiece Truly Unisex?

It's more than just calling a watch "unisex." It's about hitting the right balance in design, size, and colour.

The Right Size

Watch size matters, but not in the way you might think. Oversized watches can feel bulky, while tiny dials can look out of place. That's why the 40mm size has become the go-to for unisex watches. It's not too big, not too small, making it comfortable on any wrist.

However, if you're going for that oversized feel, a 44mm unisex watch can be the perfect match for you.  

Neutral Yet Striking Colours

A unisex watch is all about versatility. That means colour choices that work with any style. Think sleek tones like Gunmetal, Silver, and Gold. But it's also about having options like crimson, chocolate brown, or emerald that bring a unique edge to your look.

It's not about blending in. It's about giving you options to express yourself.

A Balance of Boldness and Sophistication

The best unisex watches blend functionality with sophistication. A watch like the Stone & Browne Midnight unisex watch has a refined chronograph face that's bold without being flashy. It's sophisticated without feeling stuffy.
Unisex watches must be thoughtfully designed, considering how they sit on the wrist and how they complement different outfits.

The Future of Unisex Watches

Unisex watches aren't a passing trend. They reflect where fashion is heading: toward more inclusive, versatile, and personal choices. With more brands moving toward gender-fluid accessories, unisex watches are here to stay.

Stone & Browne's commitment to craftsmanship and versatility makes their unisex watches a smart investment. You're not just buying a watch. You're getting a timepiece that fits into any part of your life, work, weekends, or special occasions.

The best part of a unisex watch? It's yours. It's not defined by categories or labels. It's about how it makes you feel, how it fits your life, and how it reflects your personal style.

Explore the Stone & Browne Unisex Collection and find the watch that speaks to you. Because the best style is one that's authentically yours.